Should a firm act like the market to survive through changes?
Some people seem to think so. I have not read it, but “Creative Destruction”, a book by McKinsey consultants, had such remarks. I cannot argue about the book, as I have not read it. But the sentences that I read certainly made me think a lot about what companies should do to survive.
Do you think a firm should act like a market? How much should you diversify to qualify as acting like a market?
There is another question, which might be even more fundamental. Does a firm need to last long? Or, is built to last a good thing for every firm?
Artpoli is an open community and marketplace for arts. We are based in Korea, and it was quite natural that we started with Korean artists. And because established artists have relationships with art galleries, it was also natural that we attracted artists who are not known. So, in principle we are an open space for any artist, but for now we have Korean artists who are mostly young and not famous.
We plan to add features like commerce, commenting, and community that Korean version has, but at the moment we have the only the most basic feature for an art site, that is to display arts. But we wanted to open earlier and build incrementally with feedback, while letting you enjoy the artworks of Korean artists.
Most of the user generated texts, including title, artist nicknames, and descriptions, are translated using Google Translate. It is better than nothing and sometimes does a good job, but we may need to have humans translate the content later.
Anyway, it is a start. Please enjoy and let me know if you have any feedback.