I am a slowblogger. I tend to know about a news later, and tend to make my opinion about it much later after the stormy initial debates have gone, when the topic has been outdated. Even at AVC.com, I find myself leaving comments days after.
But why do fast blogging/twitting dominate?
One reason is that the world is becoming more complex and moving faster, and the average shelf life of information has to become shorter. There are more and more new information, and a piece of information gets outdated after even newer information arrives. This is natural.
So, this explains all why we don't see much slow information (generation, distribution, discussion)? Probably not. There are topics that deserve longer thinking and discussing. I think the other reason must be that we made it easier and cooler for fast information.
Blogging has made information faster. With Twitter, even blogging looks slow now. Average shelf life probably being 1-2 hours vs. 1-2 days. All the marketing and journalism encourage you to join the wave. So we get rapid progress in the fast side of the information, which is good. But the other side, the slow, is left undeveloped. The fast information is likely be more popular as the world, which is the ultimate source of information speeds up, but not this much.
The ebook is showing some hope, but it has not fully utilized the advantage of the Internet. It is just substituting the tree paper with the electrononic paper, an old model using new technology. I am not saying old models are bad, but there must be other new possibilities.
More than any other areas, we need innovation for slow information.
I am interested to see where this goes in the US, as Koreans tend to benchmark the US when it comes to regulation. They demonize the US ("The age of wall-street capitalism is over!") when they don't like it, and praise they like it ("Hey, even the US did it.").
There may be other issues, but it comes down to two questions to me.
1. Should the ISPs be allowed to charge differently based on network usage?
2. Should the ISPs be allowed to block certain dada (or applications)?
I think the answer to #1 is easy. Yes. The freedom to pricing is probably the most important freedom after freedom to entry (that is, to start a businss that you like). When you cannot determine how much you want to charge for your product, you are not much different from a bureaucratic government service. Plus, price regulation will distort the resource allocation. For example, it will benefit heavy loaders, whether their contents are popular or not.
#2 is a bit more tricky. My sense is that when consumers don't have alternatives than the an ISP, the regulation of not allowing blockage may be justified. But when consumers have alternatives, it should be left as a businss decision. Theoretically, there could be different ISP business models purely based on such discrimination. One hypothetical model I can think of is a child-friendly ISP, of which value proposition could be "No more worries. We block porn contents." For parents who are not techy, this could be a very good solution.
If the competitive situation differs by regions, perhaps #2 decisions could be delegated to states or below? Just an opinion.
1. Ever decreasing marginal costs naturally lead to free. (Wrong)
First, the marginal cost is never zero. Unless you invented a perpetual motion machine, there will be costs of electricity, network, computers, storages, etc. Small price times many units, which is necessary if you want to make profits, are still a lot. Most importantly, living expenses of people involved, whether you classify it marginal or not, is substantially over zero.
Second, even if we assume the marginal cost was really zero, it does not justify zero price. There is always the economic cost, which is called opportunity cost, cost of capital, etc. Put simply, you don't want to do a business just because you are not making loss. Unless you make certain level of income, you have no reason to do it over a long term.
2. You should give away contents, and make money giving services, consulting, lectures, performances. (OK, if it's your philosophy. Wrong, if it is your logic.)
I think those who argue for this are generally against the idea of 'idea being sold at any price'. Because it's their value and philosophy, we cannot discuss it analytically. You cannot say I am wrong, because I like rock music more than jazz. So, if you don't like paid contents, you don't have to justify it analytically.
But if you are saying 'that's the only way to make money with contents', that's an analytical statement. And a wrong one. When you have two things to sell, you can make one loss leader and the other profit leader. Assuming piracy is reasonably controlled, it makes as much (or often more) sense to give lectures/consulting for free and make money with contents.
3. Free can be a powerful element to have in a business model. (Right)
First, as someone commented quotating Dan Ariely (though I think it is too obvious to quote an economist), free seems to have a powerful psychological appeal. So it will bring more than usual increase in demand.
Second, free actually saves costs other than the price itself, namely transaction costs. By pricing a product as free, you don't need payment process, which costs time and money. So it is possible that free is economically better than a really low price.
4. Freemium is the best business model for many content and web services. (Not much to comment)
I generally agree with this statement, but there is little to argue for or against. Free samples are almost necessary and have existed always. And it is very efficient to give away free samples on the web. I think the statement should be more concrete, like having some quantitative threshold or distinguishing between what's just tradtional free samping and what's new freemium. For example, is HBR freemium or just traditional paid model with some free samples?
5. You should make contents free for occasional reader and charge niche contents consumed by heavy users. (Not sure, yet.)
This is difficult for me, as it appears to conflict with loyalty economics. In my view, loyalty economics is more solid and lasting management theory than RMS-ROS, BCG matrix type of scale-based strategies. Loyalty says loyalty of your customers, not scale per se, makes your business grow and healthy. And many problems of modern companies occur from the fact that they are nicer to new customers and focus too much on sales. You are treated best when you are a new subscriber, and they milk you over time.
I like loyalty economics, not only because it is analytically solid but also because it's morally high-road. Basically, you give back to whom you owe your living.
On the other hand, it is probably necessary to give away some samples to non-users. And when you have very innovative products, the ones who do the most favor to you are the ones who dared to use your products initially. I think in this situaltion, they are the loyal ones who deserve your special treatment. However, the problem is that, when you distribute your most popula contents for free, most of the users are not the brave early adopter who risked their valuable time and efforts.
My hypothesis is that this is a problem of degree or subtle business model design(free which content to whom and how much). Just like how much focus on sales and how much on caring loyal customers are a subtle degree issue.
I hope Fred Reichheld, Bain partner who started Loyalty Economics, to think about this from loyalty perspective. He seemed to find it interesting, but it would be really nice to listen to his perspective.
Freemium was the savior of the original (more radical) Freeconomics, which had too much intellectual flaws. (Near zero marginal cost naturally leading to zero price?) People seemed excited, but some in the free camp seemed to realize its ground was weak. Then came Freemium, which was reasonable, and did not have much controversial arguments. We all know it worked, even before Internet. It just has a more aggressive, modern, and digital feel. However, there is one problem. It is not as controversial as the original radical free. And because free samples were with us forever, Freemium was there to be defined. As a special and new way of using free or as a new terminology for an old practice.
Make the concept sharp and the camp looses Rupert Murdoch, who everyone knows is tough and smart, or make the concept loose (thereby boring) and you still have him as an ally. Dilemma?
I was a business strategy consultant at Bain, and 'customer loyalty' is one perspective of Bain that I really like and agree. I even translated Loyalty Rules by Fred Reichheld into Korean edition while working at Bain. (You may think this is obvious for an ex-Bainee, but I have not always been very enthusiastic about perspecitives that came out of Bain. For example, I do not fully agree with 'profit from the core'.)
So, why do I think at least some variation of freemium conflicts with customer loyalty? First of all, loyalty economics says that if you care more about your loyal customers you are better off. Sounds too obvious? Maybe. But this has a very strong warning against focusing too much on acquiring new customers. Typical businesses spend too much money on marketing and sales, and too little on caring loyal customers. So what happens very often is you give discounts and all those benefits to new customers, while claiming full price to your loyal customers. Loyalty economics, as argued by Fred Reichheld, says that this is economically destructive as well as morally low-road.
Let's have a look at freemium. Some argue that you should give away your most popular contents for free and make money by making niche contents paid. This model has a strong possibility of compensating free riders (apparently not your loyal customers) with your loyal customers' money.
In theory, the free users may not be free riding. They may be contributing a lot as marketing agents, linking to your sites and talking about your contents. But the issue remains, if majority of free users are just free riders. And I am guessing that is the case.
I have not thought through this yet. So, let me just ask some questions.
- Does this freemium model have conflicts with customer loyalty as I described? Why or why not?
- If yes, is this conflict inherent and common among all freemium models or just some kinds? To put differently, is customer loyalty in conflict with 'free for a month and paid afterwards' model? What about 'free for limited features and paid for full features' model?
- How can we make (freemium or not) change the business model so that we compensate loyal customers better?
I cannot help asking this question. Do advocates of freeconomics think that free is the most economically effective price, or that free is the most morally right price?
I hope the former is the case. But price being determined by supply and demand, they seem arguing too passionately for for the only ultimate price. If they believe strongly that it is morally (or socially or by any viewpoint) right to price at free, they can say so. But it's different from saying 'free' is inevitable because of economic forces.
Let me step back a bit. You can be excited to find a truth that confirms your philosophical or religious beliefs. In those cases, however, you should be especially careful not to be too confident with insufficient logic and evidence.
Should a firm act like the market to survive through changes?
Some people seem to think so. I have not read it, but “Creative Destruction”, a book by McKinsey consultants, had such remarks. I cannot argue about the book, as I have not read it. But the sentences that I read certainly made me think a lot about what companies should do to survive.
Do you think a firm should act like a market? How much should you diversify to qualify as acting like a market?
There is another question, which might be even more fundamental. Does a firm need to last long? Or, is built to last a good thing for every firm?
Artpoli is an open community and marketplace for arts. We are based in Korea, and it was quite natural that we started with Korean artists. And because established artists have relationships with art galleries, it was also natural that we attracted artists who are not known. So, in principle we are an open space for any artist, but for now we have Korean artists who are mostly young and not famous.
We plan to add features like commerce, commenting, and community that Korean version has, but at the moment we have the only the most basic feature for an art site, that is to display arts. But we wanted to open earlier and build incrementally with feedback, while letting you enjoy the artworks of Korean artists.
Most of the user generated texts, including title, artist nicknames, and descriptions, are translated using Google Translate. It is better than nothing and sometimes does a good job, but we may need to have humans translate the content later.
Anyway, it is a start. Please enjoy and let me know if you have any feedback.
"Society loses the value of objects unnecessarily destroyed," and at this aphorism, which will make the hair of the protectionists stand on end: "To break, to destroy, to dissipate is not to encourage national employment," or more briefly: "Destruction is not profitable."